Stepped countertop units that show two or three product rows instead of hiding the back stock.
- Tiers
- Insert
- Load
- Assembly
Counter Display Boxes
Custom Tiered Counter Display Units
Free design support
Dielines, 3D mockups and unlimited revisions at no cost.
Custom sizes
Any structure or dimension — no template limits.
Low minimum order
Start from 50 units and scale when you're ready.
Fast turnaround
8–10 business days standard, rush available.
Quality printing
Offset, digital and litho-lam with Pantone matching.
Secure artwork upload
Private, encrypted storage for every file you send.
On a flat tray, the back row is invisible. A stepped unit lifts each row above the one in front so a customer sees all your stock at once, and it makes a small counter footprint look fuller than it is.
The steps are formed from a single folded corrugated insert rather than glued shelves, which keeps assembly to one movement and stops tiers collapsing under load. Each tier is angled slightly back so product does not walk forward when the counter gets bumped.
Two tiers is the safe choice for most counters. Three works when the product is short, but the top tier starts to block the header and the unit gets tall enough that staff complain about reaching over it.
Free structural dieline, a white load-tested sample and a printed proof. Minimum 50 units, 10 to 12 business days.
Why Brands Order Custom Tiered Counter Display Units
Most brands come to us because an off-the-shelf carton is either half an inch too wide or a shade too shallow. We build the dieline around the product, so it fits first time and looks intentional on the shelf.
Because the artwork is yours end to end, the packaging carries your colours, your typography and your compliance text rather than a generic template.
Board and Material Options for Tiered Counter Display Units
Board choice comes down to weight and shelf position. 14pt-24pt SBS for retail cartons, E or B flute corrugated when boxes ship on their own, uncoated kraft for a recycled look, and 2-3mm rigid for gift and premium tiers.
Ask for a plain sample before you commit - it is the quickest way to feel the difference between two thicknesses.
Printing and Finishing Choices for Tiered Counter Display Units
We print digitally under a few thousand units and move to offset above that, so colour holds without paying plate costs on a small first order. Spot Pantone inks are available for brand-critical shades.
Finishing options include matte and gloss lamination, soft-touch, spot UV, foil stamping, embossing, deboss and window patching. Pick one texture and one highlight rather than stacking effects.
Wholesale Tiered Counter Display Units With Low Minimums
We start at 50 units on this style. Wholesale pricing steps down as volume rises - the jump from 250 to 1,000 units is where most brands see the biggest per-box saving.
There are no die or plate charges on repeat orders, so reorders of the same box come in cheaper than the first run.
How to Order Your Custom Printed Tiered Counter Display Units
Tell us the product, the quantity and the look you are after. We return a dieline, a 3D mockup and itemised pricing, usually the same working day, and print in 10-12 business days once you sign off the proof.
Premium finishes
Upgrade Your Tiered Counter Display Units With Premium Finishes
Combine coatings, foils and structural add-ons to match the shelf presence you want.
Matte lamination
Soft, non-reflective film that hides fingerprints and feels premium.
Gloss lamination
High-shine film that makes colours and photography pop on shelf.
Soft-touch coating
Velvet, suede-like surface used by luxury and beauty brands.
Foil stamping
Metallic gold, silver, rose or holographic foil pressed into the board.
Embossing
Raised logo or pattern that adds tactile depth to your branding.
Debossing
Recessed impression for a subtle, understated premium detail.
Spot UV
Selective gloss varnish that highlights logos and key artwork.
Varnish
Protective matte or gloss coat applied across the full sheet.
Window cut-out
Die-cut opening with optional clear PET film to show the product.
Custom inserts
Foam, board or moulded pulp inserts that lock the product in place.
Purpose built
Packaging Designed Around Your Product
Every structure starts from your product's real dimensions, weight and fragility. We engineer the dieline so the fit is snug, the closure is secure and unboxing feels deliberate rather than accidental.

Branding
Custom Branding and Print That Stays Consistent
Full-colour CMYK, Pantone spot matching and metallic inks keep your brand identical across every run. Logos, ingredient panels, compliance marks and barcodes are all placed to print cleanly at production speed.

Protection
Built to Protect What's Inside
Board grade, flute profile and insert design are chosen for the journey your product actually takes — warehouse handling, courier transit and shelf restocking — so damage rates stay low.

Retail ready
Shelf Presentation That Earns a Second Look
Facing panels, colour blocking and finish choices are balanced for retail lighting so your packaging reads clearly from a distance and rewards a closer look in hand.

Logistics
Performance Across the Supply Chain
Flat-packed shipping, stackable footprints and consistent tolerances keep freight costs down and make fulfilment faster for you or your 3PL partner.

Sustainability
Sustainable Materials Without Compromise
Recycled board, FSC-certified stock, soy-based inks and plastic-free finishing options are available on this style — with the same structural strength and print quality.

Luxury
Luxury Finishing Options on Request
Foil stamping, soft-touch film, embossing and spot UV can be combined to lift a standard box into a premium unboxing moment worth sharing.

How it works
Your Customization Process
Six clear steps from first idea to delivered packaging.
Browse and select a product
Pick the packaging style that fits your product.
Enter size and quantity
Share dimensions, quantity and material preference.
Upload artwork or request design help
Send print-ready files or let our designers build them.
Review the digital proof
Check a 3D mockup and dieline before anything prints.
Approve production
Give the go-ahead and we lock your run into the press schedule.
Receive the finished packaging
Flat-packed, protected and delivered to your door.
Specifications
Tiered Counter Display Units Specifications
- Tiers
- 2 or 3 stepped rows, back-angled
- Insert
- Single folded step former, no glued shelves
- Load
- Around 1.5 kg per tier in E-flute
- Assembly
- Pre-glued, single fold to erect
FAQ
Frequently Asked Questions
Send your sizes and quantity and we'll return itemized pricing with a free dieline.
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